The Top Life Insurance Companies In The USA: How To Get The Best Coverage


If you need insurance in the United States, you may want to know the best companies around. So, see the top life insurance companies in the USA here.

In the United States, there are many life insurance companies to choose from. It can be difficult to decide which company is the best for you and your family. With so many options, it can be hard to know where to start.

This guide will help you understand how life insurance works and what to look for when choosing a policy. We will also introduce you to the top life insurance companies in the USA.

How to choose the top life insurance companies in the USA

When it comes to life insurance, there are a lot of factors to consider. How much coverage do you need? What type of policy is best for you? And, most importantly, which company should you choose? Here are a few tips on how to pick the best life insurance company for you:

  • Do your research. There are a lot of life insurance companies out there, and it can be tough to decide which one is right for you. Make sure to read reviews and compare policies before making a decision.
  • Consider your needs. Not all life insurance companies offer the same policies. Make sure you find one that offers the coverage you need.
  • Compare rates. Different companies charge different rates for their policies. Compare rates before making a decision.
  • Ask around. Friends and family members may have had experience with different life insurance companies. Ask them for their recommendations.

The top life insurance companies in the USA

When it comes time to purchase life insurance, you have a few different options. You can go with a major life insurance company, or you can go with a local company. You can also explore the option of purchasing life insurance through an agent or broker. However, the best way to find the right life insurance policy for your needs is to compare the rates and coverage from the top life insurance companies in the USA.

1. J.D Power Life Insurance

With the industry’s spotlight shining brighter than ever, insurers that differentiate themselves through simple contact points, close alignment with client goals, and clear communications are well-positioned to take the opportunity to develop considerable lifetime value. this is the value JD Power insurance holds on to as it prioritizes customer satisfaction over anything else.

2. Northwestern Mutual Life Insurance

Term and permanent life insurance are available from Northwestern Mutual. Term plans expire after a set period of time, but permanent policies accumulate cash value that can be utilized for things like college tuition.

Northwestern is believed by many to be the best life insurance companies in the US, or at least near the top when it comes to the top 20 life insurance companies.

Term policies are short-term insurance plans that run 10 to 20 years, or until you reach the age of 80. You can convert the policy to a whole-life coverage if you want to. Whole and universal policies are among the company’s permanent policies. There are a number of optional add-ons that will cost extra money.

Using Northwestern Mutual’s online calculator, you may acquire a rate estimate. However, if you want a thorough quote or to start the application process, you must contact a licensed agency.

3. Banner Life Insurance

Term life and universal life are the two primary types of life insurance policies offered by Banner Life. The terms range from 10 to 40 years, with 5-year increments. Banner Life Insurance is available to Americans aged 20 to 80, with coverage limits starting at $100,0000 for a term life policy. Policyholders can choose to renew or convert their insurance to a permanent policy. While policyholders can add riders to their policies, there aren’t many possibilities.

Banner Life’s universal life insurance can be purchased between the ages of 50 and 80, and it pays out until you reach the age of 121. One appealing feature is that premium payments are flexible, and you can choose to reduce the death benefit if necessary.

4. Mutual Of Omaha Life Insurance

Mutual of Omaha definitely belongs among the top 10 life insurance companies in the USA. Term life insurance policies from Mutual of Omaha start at $100,000 and have periods ranging from 10 to 30 years. Policyholders can convert their term life plans to permanent life insurance, and the company offers various term life products up to the age of 80.

Accelerated death benefits are included in the carrier’s universal life plans at no additional cost. Downside protection, expedited death benefits, and guaranteed refund option riders are available on Mutual of Omaha’s indexed universal life policies.
For customers aged 45 to 85, Mutual of Omaha also offers guaranteed whole life insurance (50 to 75 in New York). Whole-life insurance policies do not need you to answer health-related questions or undergo a physical examination. They have face values ranging from $2,000 to $25,000 (in Washington, $5,000 to $25,000).

In comparison to Mutual of Omaha’s term and universal policies, its death benefit is limited.
Mutual of Omaha also provides riders to supplement your coverage. Accelerated death benefit, chronic disease, and guaranteed refund option riders are all available on term life plans. To cover your complete family, you can add another insured term rider and a dependent children’s rider.

5. John Hancock Life Insurance

Both term and universal life insurance are available from John Hancock. The term policy provides very high coverage limits (up to $65 million) and term lengths ranging from 10 to 30 years. However, it’s worth noting that such policies’ minimum coverage limit is $750,000, which may be more than some people want or desire.

The universal insurance have flexible premiums and accumulate cash value throughout time. This insurance have coverage limits ranging from $50,000 to $65 million. Furthermore, these items can be purchased on behalf of infants as early as three months old.

If you want to personalize your life insurance, John Hancock offers a variety of riders (also known as add-ons) and wellness programs. For example, John Hancock Aspire provides diabetic policyholders with services including as online consultations and health coaching, as well as discounts on chosen products.

However, if you’re searching for whole life insurance, which is a different form of permanent coverage, John Hancock isn’t an option. John Hancock’s premiums are on the mid-to-high end of the spectrum when compared to other life insurance providers in our review.

6. State Farm Life Insurance

State Farm offers a wide range of term, whole, and universal life insurance products, allowing consumers to find coverage that suits their specific needs and, in most cases, customize plans through riders.

State Farm also offers “survivorship universal life insurance,” which is offered by just roughly half of the companies in our ranking.

For a $1 million, 20-year term insurance for a nonsmoking, 35-year-old applicant with average health, the company has a sample monthly premium of $62.19 available. Premiums can be paid online, by automatic billing, mail, or in person. Except for Massachusetts and Rhode Island, State Farm Life Insurance is currently accessible in all states.

7. Haven Life Insurance

Haven Life offers two separate term life insurance with coverage amounts up to $3 million and terms ranging from five to thirty years. For most purposes, the conventional term necessitates a medical examination. Exams are not required under the simple term policy.

The Life Plus add-on is included in the premium for these policies. This add-on provides policyholders with benefits such as a single or joint trust, Aaptiv, and a 15% discount on a CVS MinuteClinic service.

Haven Life’s biggest disadvantage is that it does not provide permanent life insurance. That means you won’t be able to convert your term insurance to a permanent one. In order to be eligible for new plans, applicants must be 64 years old or younger.

Haven’s pricing can be higher than those offered by other firms, but it isn’t the most expensive life insurance choice available. Premiums are fixed for the duration of the policy.

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8. Guardian Life Insurance

One of the major life insurance companies in USA, Guardian offers three main types of life insurance: term life insurance, universal life insurance, and whole life insurance.

Its term life insurance is available for 10- to 30-year terms and coverage starts at $100,000. The age you can buy if you’re between the ages of 18 and 75, and depends on the term length. For a 10-year term life insurance policy, you must be between the ages of 18 and 75; for a 30-year term life insurance policy, the age range is 18 to 55. Guardian’s term life insurance can eventually be converted to a permanent life insurance policy.

Guardian’s universal life insurance policies are available for ages 18 to 85. Guardian’s whole life policies can earn dividends. But while Guardian has been issuing dividends to its whole life insurance policyholders since 1868, some of its whole life policies don’t start issuing dividends until the third year of the policy. Discuss this with your insurance agent to learn more.

While you may get a term life insurance quotation online, you’ll need to contact an agent to apply for a policy. Only an insurance agent can provide you with whole and universal insurance.

You may still be able to purchase a term or universal life insurance policy via Guardian if you have HIV. To be eligible, you must be between the ages of 20 and 60 and have a valid driver’s license.

9. Transamerica Life Insurance

In the areas of term, whole, and indexed universal life insurance, Transamerica offers a variety of options. A range of riders are also available, allowing you to tailor your insurance to your specific needs. Transamerica, on the other hand, offers fewer products overall than other life insurance companies.

The majority of insurance start at $25,000 in coverage. Whole and indexed universal life insurance may build up tax-deferred cash value that you can access during your lifetime in addition to the tax-free death payment. Premiums for term and whole life insurance are guaranteed, so you can plan ahead.

Given the limited online resources, such as a coverage calculator and a customer service portal, you may find Transamerica’s website insufficient. To acquire all the facts, you’ll need to chat with a representative.


10. AIG Life Insurance

AIG sells life insurance in all 50 states and has some of the best term life insurance premiums in our review.

Term life, whole life, and universal life policies are among AIG’s life insurance offerings. Although AIG offers coverage levels that may be enough for most American families, high-net-worth individuals may find that their plans do not provide enough financial stability. While some companies provide no-exam term life insurance, AIG does not.

Despite this, AIG offers no-exam whole life insurance for seniors (ages 50-80) and no-exam universal life insurance for approved candidates. Many seniors may benefit from AIG’s guaranteed issue whole life plans, which include chronic sickness and terminal illness coverage.

Term life policyholders can also add riders to their policies that extend coverage to their children and give additional financial security in the event of a disability or terminal disease.

11. New York Life Insurance

New York Life offers term life insurance plans that last for a set period of time and permanent life insurance policies that provide long-term coverage and accumulate cash value over time. Some permanent life insurance policies pay dividends. The monetary worth might be used to fund higher education or retirement.

Unfortunately, the New York Life website lacks several crucial details about coverage and qualification conditions. For instance, their whole life insurance page does not include the maximum amount of coverage or the age cutoffs. Coverage can exceed $1 million depending on the policy type. Riders, sometimes known as add-ons, are available for New York Life’s life insurance plans.

Finally, when it comes to life insurance products, New York Life offers the most expensive coverage.

12. Lincoln Financial Life Insurance

To approved applicants, Lincoln Financial offers term plans ranging from 10 to 30 years, as well as universal policies that develop cash value. If you’re under the age of 70, you can convert your term policy to a universal policy.

There are other coverage choices of $1 million or more, depending on the insurance you choose. Those between the ages of 18 and 60 who are in good health and seeking for a policy for $1 million or less are also exempt from having to do a medical exam.

Lincoln Financial does not offer full life insurance. Another type of permanent life insurance that accumulates tax-deferred cash value is an annuity. Only term and universal life policies are offered from Lincoln, and not all of them are available online. If you want a LifeElements term policy, for example, you must apply over the phone.

13. MassMutual Life Insurance

MassMutual offers 15 different products in three different categories: term, whole, and universal life insurance. Policies within those categories can be tailored to meet your specific requirements. You can develop cash value over the term of a policy with certain whole and universal policies. You can take out a loan against this cash worth and use the money for things like emergencies or end-of-life care. In addition, certain life insurance policies offer policyholders dividends.

Because the majority of MassMutual’s life insurance products are sold through agents or financial advisers, it may not be a good choice if you want to buy and manage your life insurance online. There aren’t many online tools or services available from MassMutual.

14. Bestow Life Insurance

If you’re looking for low-cost term life insurance, Bestow is a good option. Its insurance are available to those aged 18 to 60, with terms ranging from 10, 15, 20, 25, or 30 years.

The full application procedure is completed online. During the application process, Bestow will look at your driving records, prescription history, credit file, and any past attempts to buy insurance instead of a medical test.

The current coverage amounts offered by Bestow are on the low end, starting at $50,000 and maximum at $1,500,000. There are currently no riders available. You might want to check at other insurance companies if you want larger limits or to add to your normal coverage.

15. Nationwide Life Insurance

The term life insurance policies offered by Nationwide range in length from 10 to 30 years and give coverage up to the age of 95. Term life insurance contracts can be renewed and changed to permanent coverage up to the age of 65. Average term life rates are available nationwide, which are higher than some but lower than others.

Universal life insurance from Nationwide offers tax-deferred earnings, a tax-free death benefit, and the ability to change premium payments.

You can get stable rates for the rest of your life with a Nationwide whole life insurance policy. It also includes a tax-free death benefit and a fixed rate of interest on earnings. The Whole Life 100 insurance from Nationwide has set premiums until age 100, after which it is premium-free. The 20-Pay Whole Life insurance from Nationwide provide premium-free coverage after 20 years.

On most of its life insurance policies, Nationwide offers an amazing array of riders, including free add-ons for chronic disease, critical illness, and terminal illness. Long-term care insurance and a children’s term insurance rider are also available.

16. Prudential Life Insurance

Prudential offers 12 different life insurance plans, all of which may be classified as either term or universal. Within those categories, you can find a life insurance plan that meets your needs while staying within your budget. Anyone between the ages of 18 and 75 can purchase most term life insurance policies, with coverage starting at $100,000 per policy. One, 10, 15, 20, and 30 years are common terms, and premiums are guaranteed to remain the same during the duration.

Prudential’s universal life insurance plans are available to anybody up to the age of 85 and provide a variety of options, with lifetime coverage starting at $25,000 per policy.

These are available with adjustable premiums, allowing you to make payments that meet your budget within certain parameters. These plans also come with a tax-free death benefit and, in many cases, a tax-deferred cash value that you can receive when you need it, such as during retirement.

Prudential, unlike many other insurance firms, does not provide discounts when purchasing life insurance in conjunction with other insurance products such as homeowners or auto insurance. As a result, when you add in a bundling discount, you may be able to discover better prices with other insurers. These are available with adjustable premiums, allowing you to make payments that meet your budget within certain parameters. These plans also contain a tax-free death benefit, as well as a tax-deferred cash value that you can access as needed.

17. Principal Universal Life Insurance Policies

Principal offers term life insurance with coverage starting at $200,000 for 10-, 15-, 20-, and 30-year durations. Term policy issue ages range from 20 to 80, depending on the term chosen and whether or not the applicant uses tobacco.

Accelerated benefits, child term, conversion extension, and premium waiver are among the available riders. Standard policy conversion privileges are available on all term plans, allowing policyholders to convert their term coverage to permanent, universal life insurance.

Still not satisfied? See list of life insurance companies here to learn about other companies.

How to get the best coverage from life insurance companies

When it comes to life insurance, it’s important to get the best coverage possible. That’s why it’s key to work with an experienced agent who can help you find the right company and policy for your needs. Here are a few tips to help you get the most out of your life insurance policy:

1. Do your research. There are many different life insurance companies out there, so it’s important to compare rates and coverages before you make a decision.

2. Work with an agent you trust. Your agent should be someone you feel comfortable working with, and who understands your needs and budget.

3. Get the right coverage. Make sure you’re covered for both death and disability, as well as critical illness or injury.

4. Review your policy regularly. Your life insurance policy should be reviewed at least once a year to ensure that it still meets your needs.

What to look for in a life insurance policy

With so many life insurance companies to choose from, how do you know which one is right for you? Here are a few factors to consider when making your decision:

  • The company’s financial stability: You’ll want to make sure the company you choose is financially sound and has a good track record.
  • The coverages offered: Not all policies are created equal. Make sure the company offers the coverages you need, including death benefit, coverage for chronic illness and waiver of premium.
  • The cost of the policy: Compare rates among several different companies to find the best deal.
  • The customer service: This is perhaps one of the most important factors, especially if you need to make a claim. Look for a company with good customer service ratings.

How to get the best rates on life insurance

You can get the best rates on life insurance coverage by doing your research and comparing quotes from different companies. Evaluate your needs and find a policy that fits your budget. You should also make sure you’re getting the best deal by checking for discounts and evaluating your overall risk. work with an experienced agent who can help you find the right coverage and save money on your premiums.


With so many life insurance companies to choose from, it can be difficult to determine which is the best for you and your family. The top life insurance companies in the USA offer a wide range of policies and rates, so it’s important to do your research before making a decision.

By understanding what to look for in a life insurance policy and how to get the best rates, you can ensure that you are fully protected in the event of an unexpected death.