Graphic design has become a unified web. Visual trends such as rules are adhered to, and institutions lose their identity online. A Web site builder such as Squarespace and Wix may offer samples of high-quality Web sites that appear to appear for a fraction of the price of a custom site design.
And platforms like Dribbble and Behance make finding designers much easier. Offer is high as well as competition. This can push prices. So, why should anyone hire us? What makes us special?
With intense competition, how can we maintain a high price point for our work and continue to shape a successful future in web design? The answer lies in our customers and our approach to design. We need to remove ourselves from this race by competing on a completely different level.
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Our goal should be to create distinctive and unique design works for our customers that will lift us above competition and help us in building a variety of unique, unique and powerful work.
Search for identity
Over two decades in design, I have formed a way to help me create a unique work. Work that you can not get from the template. Everything starts with the client: it is his unique identity and personality that forms the basis of the attractive and distinctive design.
You may be familiar with customers who share ideas at the beginning of the design process. These ideas are often based on the identity of another company. Often they are a direct competitor. Your client has ambitions, but our mission is to help them realize that their identity is unique, and that the key to successful design comes from within their organization.
We convince them by relying on their values and mission and not repeating something they found elsewhere. If you’re following, you’re always one step behind.
Once they arrive, we draw their identity. We want to get down to who they really are. What drives them? Why are they there? What is their mission? What are their values? We can do this through a series of discussions with the client. It is important to be sympathetic.
This discovery process is often very rewarding. At this stage, the client recognizes his identity and has an identity he can own. We now have a strong foundation for building distinctive and unique design.
Tell a story
To use the information we have extracted, we must understand it. We are looking for common threads and use them to start building our client’s story. We condense the larger image of those who are in a simple form that is easy to digest. I often cut off the patterns I find in terms or lines that reflect the company’s values and mission in a few simple words.
This is the basis of your client’s story – it’s like stealing a movie. This story will give you direction and meaning when creating visual design elements and branding. It will give you solid thinking and guidance for your design decisions.
In addition to creating a basis for your story, the customer’s identity, values and message will guide you to how the pattern will be applied to your site design. Printing, color, layout, and texture, all convey meaning to the user. Choose styles that will help convey and communicate the core message of your website. Using this logic can make the creative process work more smoothly. No longer trying to get ideas out of the blue. You have a consistent logic to help you make your own design decisions.
By following this process, you will not only create unique business for your customers. You will also build yourself a strong set of design work.
You will prove that you can not buy good design from the shelf, and that if a potential customer wants a unique and unique presence on the Internet, it is worth investing in.